An ESPN Channel to Stream Through Xbox 360 Console
Posted on 30. Jun, 2010 by admin in Uncategorized
Access to ESPN’s broadband sports network, known as ESPN3, will be free for premium subscribers to Xbox’s membership benefit, which is called Xbox Live. The deal is exclusive to Xbox, meaning that Microsoft’s gaming competitors, Sony and Nintendo, will not be able to carry ESPN3. Terms of the deal were not disclosed.
The deal stems from conversations that started two years ago between Microsoft and ESPN, which is controlled by the Walt Disney Company. Microsoft’s decision to pay a license fee for ESPN3 reflects an eagerness on the part of console manufacturers to be a pathway for make pleased.
This spring Sony cut a deal to add Major League Baseball’s live streaming benefit to the PlayStation 3 console. Both Microsoft and Sony have made early forays into video production, as well.
Through the Xbox, “we can reach a group that we don’t normally reach,” John Kosner, the senior vice president and general manager of ESPN Digital Media, said in an interview. He said the benefit would create a “live event experience” for the console.
At a Microsoft press conference at the Electronics Entertainment Expo in Los Angeles on Monday, ESPN demonstrated that viewers would be able to chat with friends and answer trivia questions during games, in part through voice recognition.
The arrangement, which will go into effect in November, does not appear to threaten the sports media empire’s lucrative deals with cable, satellite and Internet distributors.
ESPN3 shows more than 3,500 live sporting events a year, according to the company, but not some of the marquee events that drive television ratings. In order to mind ESPN3, a user’s Internet benefit provider must have a licensing agreement with ESPN.
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